Honey Maid’s reaction to backlash over its pro-LGBT ad is the best response video EVER

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In the beginning of March Honey Maid, the 90 year old brand known for Gram Crackers and Teddy Grams, aired a commercial celebrating diverse families. The 30-second clip features a two-dad family, a biracial family, a tattooed-musician dad, a single parent, and an army-dad. The video ends with the slogan “This is wholesome.” Anti-gay groups and individuals responded by sending a wave of hate mail Nabisco’s way, taking particular issue with the pairing of homosexuality and the word ‘wholesome.’ Nabisco’s response video to the backlash is brilliant!

The original video released last month:

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